Now that we have the content, that is good and well created, the next question is how do we get to the masses or our target audience. So here is something that will help us to keep in mind while creating the content, not after. Trust me, it is a long shot to make it viral after the content is created.
The best part of the entire process of making the content viral, is quite easy, lot of fun and can be very entertaining, informative and create an explosive growth.
1. Make the Product easily Shareable : To make your content viral, you have to make the product, easily reproduce-able, or shareable, If each user that accesses can also customize and share it with their network, you have a very good chance of capitalizing on the Social Media.
2. Capitalize on the big news at the time : Timing as they say plays a big role in a lot of Campaigns, Be aware of what is going in the world or around you and capitalize using the same theme, or story or even the punch line.
3. Provide great Value , FREE is good : Everyone is looking a great deal or great Value, the search definitely is amplified on the web, and even more on the Social Networks. To make your content viral, make sure you are providing them things for Free !!, If that is not an option, make sure your offer is compelling and show them what they are getting.
4. Teach them something new (that is hard to get) : Capitalize on the hottest trend, or hottest skill or even a hottest product and find a way that you can provide it at low cost, or your audience get their hands on.
5. Get an Endorsement from an Expert or Authority : Well, you maybe thinking it is not that simple, but it is not that difficult either, just approach well know people in your field of expertise and have them review and I can assure there will be more than a handful of people, that will support you and give their feedback, and take their opinion and use it in your favor.
6. Be Patient and look at the big picture : Social Media like most marketing campaigns are not meant to produce fruits over night, although, there are plenty of success stories, it is likely that the build-up and viral nature will take its course and snow-ball at the right pace. Also, don't try to push or oversell yourself or any of your product directly.
7. Tell a great Story : I love great stories, all good speakers, spiritual leaders are great story tellers, parables, have a way of connecting people from one state of consciousness to another, with minimal effort. To tell a great story, you need to embody the content and you either need to come up with a good story on the fly or accumulate enough under your belt to dispose whenever you deem it is most appropriate.
8. Make Sharing rewarding : One of the things I have noticed on lot of social sites, be it book marking or location based services, people enjoy it more when there is a reward, it could be as simple as points or crowning as the "Mayor" or "Duke".
9. Make people part of sharing : If you can make people as part of the whole sharing experience, your content is bound to get viral, people like putting themeselves in the situation and see the results and share them.
10. Compelling graphics always help : This needs no further explanation, the age old saying, "A picture says a thousand words" still holds validity in the Social Media Age.
11. A Collection over the years of facts, pictures, etc : History is always fascinating to mankind, if you can share that, with appropriate definitions and easy to explain terms and good time line and well documented facts, it adds another dimension of depth.
12. Add Humor...Make it Light : If you are having during the entire process it is going to show up in your content.
Please feel free to comment and offer your suggestions, If you need any help coming up with ideas, strategies feel free to contact us.
Prakash Gupta begin_of_the_skype_highlightingend_of_the_skype_highlighting
Social Media Strategist
E Planet Systems, Inc.
http://www.eplanetsystems.com
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