"The only thing that remains constant is Change"
The world of web, the way we communicate, the frequency is constantly changing, albeit one thing that is consistent, the quality content still rules. I know we hear about content all the time, and how important it is, I have listed a few tips to create compelling content, please comment on them and let me know your thoughts.
1. Be Passionate about what you are creating : When you are passionate about what you are doing, it will show in the content you are creating, be it expressed as in writing or as speech or as a video blog.
2. Connect with your audience : We know very clearly with the advent of Social Media, communication is a two-way street. Target your audience and create content towards them.
3. Be Authentic : It is such a rudimentary fact, but very important, people viz., your customers, your peers, your staff can see through the content, if it is not coming from an Authentic source.
4. Keep it Simple : This tip goes along with the fact, connect with your audience and make sure you are resonating with them, make it simple enough use examples, stories or analogies and keep them short.
5. Become a Consumer first : I personally feel we need to experience before we can write/talk about anything. If you are reviewing about a product or service become a consumer, and use it from a consumer perspective and then share your ideas to marketplace how it can help them.
6. Be Knowledgeable : This can be built upon from the last few points, when you start using the product, and are passionate about it and making a sincere effort to learn, understand how a certain thing works, you will automatically gain knowledge that you can easily share.
7. Talk to Experts and Quote them : This particular tip serves in more than one ways, you are bring an expert opinion to share about a topic that people are interested, and you are letting your community know that you are also interested in learning and willing to share it. Make sure, you give credit to people where it is appropriate and quote sources where it is necessary.
8. Give options and invite them to Engage : Invite people to share their thoughts, ideas, or participate, give the an option to take action. Be it calling you, signing up or subscribing for your service. People like to know their opinions are valued and would like to engage.
9. Show them Value : Don't tell people what they can do or why it is useful, Show them how it can help them and make their life better by using your product or service. Give them good visuals, graphs, pictures and videos whenever possible.
10. Embrace Criticism : When you do your best, and your are still learning; there is a possibility you cannot please everyone, accept criticism constructively, some people are not skilled enough to give you criticism constructively, in those cases look through that and see how and what could have possible served them. Also, keep in mind, you cannot try to please everyone.
11. Be Vulnerable : Seems simple enough but one of the hardest things to do both in personal and business lives. Being open, authentic makes you vulnerable, but also opens up a wide open field for you to explore uncharted territories and a whole new of thinking.
12. Have Fun ....
We are here to help you develop strategies and implement them for your business, be it a Small business to medium sized business, or a large enterprise.
Prakash Gupta
Social Media Strategist
E Planet Systems, Inc.
http://www.eplanetsystems.com
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